Marketing Manager

Detalhe de emprego


Date: 30-Jul-2021

Location: Lisbon, European Union, PT

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. We work in two ways ? directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Marketing Manager, PortugalRole PurposeThe overall purpose of this role is to support the Head of Marketing and Sales Portugal in the development and execution of the country marketing strategy and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with the Business to ensure that country marketing programmes enable required business targets.Main opportunities and challenges for this role:
  • Work together with the Head of Marketing and Sales Portugal, and the Teaching Centre and Exams Management, to assist, implement and constantly improve online and offline marketing campaign performance.
  • Develop and execute marketing plans for country Teaching, ensuring that it drives and supports the country and regional strategic objectives for the British Council in a flexible, cost-effective way.
  • Ensure effective, integrated, and joined up delivery of country Teaching marketing activity to maximise impact and share of voice in the marketplace.

Main accountabilities but not limited to the following:
Country marketing strategy
  • Plans and execute go to market plans for Teaching across the country, agreeing the programmes, delivery mechanisms, budgets and resources with Head of Marketing and Sales and the Director Teaching.
  • Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
  • Deploys the British Council brand architecture in line with brand management standards across the country.
  • Provides expert marketing feedback to help win donor business and shape partnership strategies within the country.
  • Ensures that clear and consistent marketing processes are deployed for country Teaching aligned to agreed global marketing processes.
  • Monitors and reports on agreed marketing KPIs for country Teaching.
  • Identifies opportunities in the market such as requirements for product regional manager for new product development and proactively shares results across the country marketing team and with regional and SBU leaders and the Marketing Community of Practice.
Consultancy, analysis & problem-solving
  • Applies professional marketing expertise to develop and enhance Teaching marketing strategies, plans and approaches for the country.
  • Applies core technical and professional knowledge to identify and assess current state of country Teaching marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure
  • Presents information clearly supported as needed from the senior marketing team to tailor the presentation of findings to meet the differing needs of stakeholders in the country.
Internal customer focus
  • Supports others in understanding of the country context, opportunities and challenges for Teaching marketing functions and teams.
  • Makes appropriate linkages to issues in the country, strategic business units and region, to help ensure that the development of country Teaching marketing strategies and plans is based on informed business insight and joined-up thinking.
  • Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for country Teaching and specialist advice and support, enabling improvements to be made where issues are identified.
Service improvement
  • Supports the implementation of new country Teaching marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the country and to the regional Teaching marketing strategy.
  • Leads and drives a clear focus on audiences and market segmentation for the country.
  • Explains to customers and colleagues within the country the need for compliance with agreed marketing policies and processes and produces reports at country level to demonstrate compliance as needed.
  • Champions the deployment of the British Council brand architecture, monitors country compliance, and manages interventions to address and resolve reasons for non-compliance.
Functional expertise
  • Provides proactive professional advice and support to internal customers to ensure local Teaching specific requirements for the country are compliant with marketing policy, process and governance.
  • Ensure the development of high quality and effective country Teaching marketing plans and solutions using and sharing their marketing expertise.
  • Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
  • Support and monitoring the impact of social media (paid / organic) and paid search strategies by helping to develop and deliver a social media / paid search calendar.
  • Provide support on the website, other digital platform routine update, and coordinate with relevant stakeholders.
  • Able to follow the guideline to gather required market information and relevant data on the target audiences, key competitors and market.
  • Ensure all the quality review of online/offline communication tools from external agencies are received.
Commercial and financial management
  • Using agreed corporate systems and processes, plans and manages the budget for the country they support regarding country Teaching marketing plans and programmes.
  • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
  • Shows an understanding of value for money/cost effectiveness in the advice, recommendations and service support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.
Relationship & stakeholder management
  • Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business & operational teams across the cluster they support.
  • Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
Leadership & management
  • Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.
  • Shares intelligence, experience and ideas to support the Marketing and Communications Director in identifying/developing new ways in which marketing could positively impact upon the British Council?s operational efficiency and effectiveness.
Role specific knowledge and experience:Essential
  • Strong level of written and spoken Portuguese (C2 level)
  • Strong level of written and spoken English (C1 level)
  • Degree or professional qualification in marketing, insights or business or demonstrable level of equivalent experience
  • Proven experience in a marketing position at a national level within a large or medium organisation.
  • Proven experience in Paid-Social, Social Media, Paid Search and executing campaigns across multiple channels.
  • Copywriting skills
  • Experience delivering marketing campaigns as well as evaluating performance.
  • Knowledge of content email marketing software and social media channels.

  • Strong level of written and spoken English (C2 level)
  • University degree in Marketing & Publicity, Business or related discipline
  • Experience within a global organisation
  • Exposure to and/or understanding of the English market
  • A keen eye for detail, great measurement, and post campaign analysis skills.
  • Knowledge of Facebook Insights, Google Analytics and other digital analytics packages.

Further InformationPay Band ? Grade G / PB 6Contract Type ? Fixed term contract for one year (possibility of renewal)Location ? LisbonClosing Date of applications ? 22 of August of 2021Start date of contract ? mid- September 2021A connected and trusted UK in a more connected and trusted world.
Equality Statement
The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council?s Safeguarding policies for Adults and Children.
If you have any problems with your application please email

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ?ASK HR? email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.


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